After creating some of India’s top retail brands, we decided it was time to launch one of our own. Filter is a design store that houses the curated works of illustrators, photographers and designers, along with our own in-house brands. It’s a laboratory for all the ideas in design and merchandising we’ve accumulated over the years. And a chance to see what really works in lifestyle retail. We’ve acquired a few design awards, a loyal following and a deep insight into the market since our shutters first opened.