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    • Chaitime
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    • Lee
    • Lodha
    • Marico
    • Palava
    • Taj
    • Wrangler
    • BLK
  • Advertising
    • Arrow
    • Aura
    • Bombay Store
    • Channel [V]
    • Condé Nast Traveller
    • Crossword Bookstore
    • Forbes
    • Forbes Life
    • Kaya Skin Clinic
    • Kotak
    • Lee
    • Lodha Bellissimo
    • Lodha Belmondo
    • Marico
    • Motoring
    • Palava
    • Pinakin
    • Sharekhan
    • Taj
    • World Towers
    • VH1
    • Wrangler
  • Packaging
    • filter chocolate
    • lounge
    • Ronnie's Mayo
    • Sarda
    • Sula
  • Logos and Identity
    • Aza
    • Barista
    • BLK
    • Blue
    • Egg
    • Filter
    • Great Western Building
    • Harbour Bar
    • Homage Estates
    • Literarian
    • Lodha
    • Lodha World School
    • Lounge
    • Marico
    • Mawana
    • Orra
    • Pinakin
    • PVR
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    • The Clay Company
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Alok Nanda & Company

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Identities are the ultimate expression of what an organisation wants to be. ANC distilled a series of in-depth interviews with BLK’s doctors, trustees and consumers into actionable insights:  doctors wanted to recapture medicine excellence, while consumers looked for a hospital they could trust to heal. ANC’s positioning for BLK - ‘A passion for healing’ – would refresh the hospital’s purpose, inspire doctors to achieve, and give patients new faith in the hospital. 

The identity moves away from the industry cliché of adopting a generalist, consumer-friendly look, towards one that captures the high-ground of medical excellence. The tree of life at the centre of the form is constructed from the intersection of crosses, the ancient symbol of life, and encircled by a shield to represent protection. The strong, classical font and deep burgundy brand colour identify BLK as a leading medical institution. 

In the 5 years since the rebranding, BLK has transitioned from a hospital that had fallen out of the public eye, to rank among the top 5 hospitals in India, and top 5 in the world across several super-specialities.

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  • 1
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Identities are the ultimate expression of what an organisation wants to be. ANC distilled a series of in-depth interviews with BLK’s doctors, trustees and consumers into actionable insights:  doctors wanted to recapture medicine excellence, while consumers looked for a hospital they could trust to heal. ANC’s positioning for BLK - ‘A passion for healing’ – would refresh the hospital’s purpose, inspire doctors to achieve, and give patients new faith in the hospital. 

The identity moves away from the industry cliché of adopting a generalist, consumer-friendly look, towards one that captures the high-ground of medical excellence. The tree of life at the centre of the form is constructed from the intersection of crosses, the ancient symbol of life, and encircled by a shield to represent protection. The strong, classical font and deep burgundy brand colour identify BLK as a leading medical institution. 

In the 5 years since the rebranding, BLK has transitioned from a hospital that had fallen out of the public eye, to rank among the top 5 hospitals in India, and top 5 in the world across several super-specialities.