Real estate communication was once boringly predictable: show the building; expect to sell an apartment. A decision of a lifetime hinged on a poorly-rendered architectural image. With Lodha, there was a meeting of minds: we saw an opportunity to take a leadership stance in an industry that hadn’t changed in decades. That meant questioning everything, re-envisioning and redefining every benchmark. And above all, understanding what customers really seek: not structures with 4 walls, but environments that enrich their lifestyle. In less than 5 years, we have together redefined the industry and transformed real estate communication. Lodha is now one of India’s largest real estate companies.