The heft and texture of paper. Experiences, hinted at, that open up in the mind. The mood and styling of the photography, not merely the content. Our work for Taj Hotels is characterized by a certain lightness and, dare we say, whimsy. Which perhaps explains why we’re the only company in the world whose work has won the Chairman’s Award, Leading Hotels of the World – Best in Advertising – twice in a row. Enough said.